International Marketing Strategy and Theory by Sak Onkvisit Michael A. Merz John J. Shaw on Iphone New Format
Ebooks online for free no download International Marketing: Strategy and Theory PDF (English Edition) 9781032583693 by Sak Onkvisit, Michael A. Merz, John J. Shaw
International Marketing: Strategy and Theory Sak Onkvisit, Michael A. Merz, John J. Shaw ebook
This comprehensive text provides students with a solid foundation in international marketing theory, research, and practice. Fully updated throughout, the book covers all the latest trends and topics, including e-commerce, digitalization, corporate sustainability, business ethics, corporate social responsibility, cryptocurrency, and the broader political and economic context. New international case studies and mini-cases from the US, Europe, China and Japan are incorporated, alongside enhanced pedagogy to structure learning such as chapter objectives, summaries, and discussion questions. Placing a unique emphasis on the importance of academic research, all academic references and marketing theories have also been updated. Demonstrating the complexities of marketing on a global scale, this well-regarded text should be core reading for advanced undergraduate and postgraduate students of international and global marketing, marketing management, and strategic marketing. Online resources include chapter-by-chapter PowerPoint slides, a test bank, cases and discussion questions, and videos to accompany specific topics.
Modified at 2025-08-20 21:35:10