download pdf Customer Relationship Management in the Digital Age by G. Shainesh Jagdish N. Sheth Varsha Jain
Electronics books pdf free download Customer Relationship Management in the Digital Age (English literature) by G. Shainesh, Jagdish N. Sheth, Varsha Jain#
Customer Relationship Management in the Digital Age G. Shainesh, Jagdish N. Sheth, Varsha Jain ebook#
Page: 246
Format: pdf / epub / kindle
ISBN: 9781032854380
Publisher: Taylor & Francis
Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits and technologies of CRM in an evolving and increasingly digital business landscape. It empowers readers with the skills to use CRM to forge enduring customer connections, optimize experiences and drive loyalty across diverse industries and markets. Building upon existing literature, this guide offers a holistic approach that bridges theory and practice, making complex CRM concepts accessible to a wide audience. It integrates the latest technological advances, market trends and customer-centric initiatives, providing a comprehensive view of CRM’s role in an increasingly customer-driven era. Pedagogical features include case studies, practical strategies and real-world examples, as well as chapter summaries and discussion questions to guide the reader through the key learning points of each chapter. This helpful book enables readers to navigate the complexities of CRM implementation and customer-centric approaches and tailor strategies for B2B and B2C markets. It is particularly suitable for advanced undergraduate and postgraduate students of CRM, Sales Management, Relationship Marketing and Customer Experience Management, as well as reflective practitioners. Online instructor resources include a course manual, test bank and PowerPoint slides.Social customer relationship management: taking advantage of Web . customer processes and interactions. The digital world, mobility, and permanent connectivity have completely changed these processes and . [PDF] V. Kumar Werner Reinartz Concept, Strategy, and Tools Third Edition Customer relationship management. (CRM) as a strategy and as a . This book captures the critical elements of managing customer relationships. Customer Relationship Management in the Digital Age - The Nile Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits and technologies of CRM in an evolving and increasingl. CUSTOMER RELATIONSHIP MANAGEMENT IN THE DIGITAL ERA Customer relationship management in the digital era demands a customer-centric approach with a focus on personalization, transparency, trust, and channel . The Importance Of Customer Relationship Management (crm) In The . In essence, CRM enables businesses to nurture long-term relationships with customers, fostering loyalty, advocacy, and ultimately driving revenue growth. 1. Customer Relationship Management in the Digital Age Customer Relationship Management in the Digital Age. by G. Shainesh; Jagdish N. Sheth; Varsha Jain. ISBN13: 9781032844565. ISBN10: 1032844566. Customer Relationship Management in the Digital Age by G . Available in: Hardback. Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits and technologies of CRM in an evolving . Facilitating Customer Relationship Management in Modern Business book and e-book purchases through June 30th, 2025 directly on the IGI Global . Censorship in the Digital Age the World Over (pages 7292-7301). Kari D . How the Digital Age Rewrites the Rule Book on Consumer Behavior In 2007, 10,000 people around the globe were asked about portable digital devices. It was part of a study conducted by the global media . Digital CRM | Customer Relationship Management: Winning. In Digital CRM, author Danny Condecido methodically unfolds what is needed to build long-term relationship via CRM with consumers in Asia and beyond. Customer Relationship Management in the Digital Age This helpful book enables readers to navigate the complexities of CRM implementation and customer-centric approaches and tailor strategies for B2B and B2C . Brave New World? On AI and the Management of Customer . We conduct herein a critical analysis of how artificial intelligence (AI) affects the essential nature of customer relationship management (CRM). Artificial intelligence in customer relationship management: literature . customer value and gaining competitive advantage (Kumar and Misra, 2021; Payne and Frow, 2005; Paquette, 2010). In the digital age, the . Niche Envy: Marketing Discrimination in the Digital Age Book cover for Niche Envy: Marketing Discrimination in the Digital Age . customer relationship management" (known popularly as CRM). He traces the . Customer Relationship Management in the Digital . - Amazon.com This helpful book enables readers to navigate the complexities of CRM implementation and customer-centric approaches and tailor strategies for B2B and B2C .