Download Pdf The Pocket Universal Principles of Color 100 Key Concepts for Understanding Analyzing and Working with Color by Stephen Westland Maggie Maggio

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The Pocket Universal Principles of Color: 100 Key Concepts for Understanding, Analyzing, and Working with Color Stephen Westland, Maggie Maggio ebook

Page: 216

Format: pdf / epub / kindle

ISBN: 9780760393840

Publisher: Rockport Publishers

This pocket-size version of Universal Principles of Color presents 100 core concepts and guidelines that are critical to the successful use of color.

Richly illustrated and easy to navigate, this comprehensive, cross-disciplinary overview of color is organized alphabetically so that principles can be easily and quickly referenced. The book pairs clear explanations of every topic with visual examples of it applied in theory and in practice. For those interested in addressing a specific color challenge or application problem, the principles are also indexed by pathways based on nine topics of color study: light, order, communication, object, mixture, application, observer, composition, and history.

Explore a diverse array of color principles, including:

Additive Mixture Bezold Effects Harmony Pointillism Newton’s Opticks Rayleigh Scattering Transparency Effect Warm and Cool
Each principle is presented in a two-page format: The left-hand page contains a succinct definition, a full description of the principle, and examples of and guidelines for its use. Side notes, which appear to the right of the text, provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.

Whether in a branding campaign or a healthcare facility, a product’s packaging, or a software user interface, the color we see is the culmination of many concepts and practices brought together from a variety of disciplines to increase appeal, influence perception, and enhance usability.

By considering these concepts and examples, you can learn to make more informed and ultimately better color decisions. This landmark reference is the standard for designers, engineers, architects, and students who seek to broaden and improve their understanding of and expertise in color.
The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

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Download Pdf The Pocket Universal Principles of Color 100 Key Concepts for Understanding Analyzing and Working with Color by Stephen Westland Maggie Maggio

Free ebook trial download The Pocket Universal Principles of Color: 100 Key Concepts for Understanding, Analyzing, and Working with Color by Stephen Westland, Maggie Maggio 9780760393840 PDF English version#

The Pocket Universal Principles of Color: 100 Key Concepts for Understanding, Analyzing, and Working with Color Stephen Westland, Maggie Maggio ebook#

Free ebook trial download The Pocket Universal Principles of Color: 100 Key Concepts for Understanding, Analyzing, and Working with Color by Stephen Westland, Maggie Maggio 9780760393840 PDF English version

The Pocket Universal Principles of Color: 100 Key Concepts for Understanding, Analyzing, and Working with Color Stephen Westland, Maggie Maggio ebook